By - Investment Group

Should You Invest In Local SEO If You’re A Real Estate Agent?

Most real estate experts face constant hurdles in attracting new potential customers. However, while you may be lucky to get a few referred to you, you must make your way to the top of the rankings in listings to win in as many new clients as possible. Besides, most potential customers will prefer going online in search for help, than to referrals.

They may sometimes Google and contact the first few agents in their search results, but this won’t make significant profits to you as a realtor. Fortunately, we have a full-proof strategy that will boost your firm to that critical first spot. But before we get started, let’s take a look at why local SEO is important to you as an agent.

learn search engine optimization from our experts in this city

The Benefits of Investing in Local SEO as a Real Estate Agent

  1. Google has replaced the Yellow Pages: Initially, real estate agents were only required to place an ad in the Yellow Pages to attract customers. Today, however, they must have an attractive website with high rankings to make as many sales.
  2. Free Traffic: Despite rapid changes, advertising is among the most significant expenses for many small businesses. Therefore, they get to earn a constant flow of free traffic that in turn converts into paying customers by boosting their Google rankings.
  3. Quick Results: Unlike large companies that must wait on average 6 to 12 months to see some results, you only compete with nearby real estate agents. Therefore, a targeted campaign could place you on the first page of major search engines in just a few days!

How to Invest in a Local SEO Strategy

  • Select Your Keywords: For example, you can choose to use keywords like ‘real estate agent,’ ‘real estate broker’ or even ‘realtor’; all the keywords reflect your services. Then, you should set up a free Google AdWords account, which gives you access to the free Google Keyword Planner tool. Your chosen keywords will now be put to the test, and you can see how much traffic they generate as well as additional related keyword suggestions. Now, you can draft your final keyword list. However, all keywords fall into two main types:
  • Buying Intent: These keywords give signals of imminent prospects. For example, a customer searching for ‘buy a house in London’ is probably looking to relocate. Thus, you should focus on buying intent keywords (that which can produce the fastest results), then feature them on your homepage and build your service pages around them.
  • Research Intent: These notify that a prospect is just shopping around; they could be looking to buy or sell a home. For example, a customer searching for home prices is probably still considering whether or not to buy a house. The keywords, however, don’t drive fast conversions and are thought of a lower priority. But again, you should not get rid of them yet as you can use them as blog posts. They can also introduce you to potential buyers who might come back when they are ready.
  • Optimize Your Keywords: With your final keyword list at hand, you can now optimize for them; either in your Google My Business page or from your website.

search optimization services provided by Whitespark

Here’s How:

Google My Business

A Google My Business is a mini-website page that appears in the “Map’s” Google section. It is an overview of your company and can boost your rankings significantly than for the case of a website. For the best results, however, complete and verify the following:

  • Verification: Begin by claiming your business page and submit it to Google for confirmation. Your address, business name, and phone number must be both accurate and consistent across all the listings. The word ‘Verified’ will appear next to your business name after it is verified. But it is advisable to classify your business as local by giving a local contact number.
  • Categories: Google requires all businesses to focus on service delivery rather than on results. Therefore, you might want to try Real Estate Agency, Commercial Real Estate Agency or Rental Real Estate Agency, if you provide the services.
  • Description: A description precisely gives a brief introduction to your business, and ends with a call to action. Therefore, use a format similar to your company’s and say why customers should prefer you. You can offer free consultation services to attract more potential clients.
  • Hours: Constantly update your office hours should there be changes.
  • Images: Adding attractive photos can boost customer engagement, and dramatically show clients that you do a professional job. Therefore, add some sharp pictures of your office, staff, or even some of your satisfied customers to lure more customers to your side. You can also replace your Google My Business background photo with a branded logo.

Website Optimization

You can do this by optimizing your ‘score” pages (your service and homepage pages), then later optimize your “content” pages (the FAQs and the blog pages) for research intent keywords.

Here is what you need to do:

  • Homepage: The title tag is the most critical element on your website. It should, therefore, be formatted to feature your company name and its location, then, optimize your Meta description (the overview of your primary services) attractively. The visible headline must include your primary category and should be both descriptive and concise. The last element is your page copy; ensure it is vivid and well edited to give some brief information about your company.
  • Service Pages: Build a keyword-optimized page for each core service. Then, optimize them to be identical to your homepage, making sure to include the relevant keywords.
  • Find Citations and Links: After optimization, it is time to build your links and citations. These boost your Google rankings as well as your online reach. For instance, in your Citations (your online business directory), you can choose a comprehensive list to target your real estate company. As for Links, inbound them from authoritative websites to reach the highest Google rankings. Nonetheless, your business name, address and contact numbers must be identical in every listing.

However, while some directories may only accept paid listings, it is best if you study the Google Analytics before spending money, to settle for a site that can drive enough traffic and conversions. A tool such as the Moz Open Site Explorer will show you where other local real estate agents are finding their links.

effective search engine optimization being done for this pizza company

  1. Ask for Reviews: Positive customer reviews can convince prospects to try your services as well as to notify the Google that your business is legitimate. Sending emails to your satisfied customers with links to your Google My Business profile, and asking them to leave reviews will frequently give you a steady stream of new ones.
  2. Track Your Results: This allows you to estimate your local SEO strategy success as well as to identify the areas that need tweaking. There are various methods you can use in analyzing these results, but the following are the most important:
  3. Rankings: Google personalizes its visible search results according to the user’s previous browsing activities. A Google Search Console Can be a great place to start. Therefore, reinstall it and monitor your results every month. For better results, you can consider a paid rank tracking tool as it tracks your Google My Business page as well as your web pages and then provides automatically updated rankings from all of your SEO campaigns.
  4. Traffic: View your reports every month through Google Analytics; Google search can give you these results.
  5. Conversions: This is a specific action you want your visitors to perform; it could be calling for free consultations. In Google Analytics, you can track both your phone and web conversions, identify which drives the most conversions, and even get to know your highest and lowest conversion rates.

Now that you understand why a comprehensive local SEO strategy is crucial, you can make your way through to the top ranking and be ahead of your competitors. You could be the next successful realtor agent!

By - Investment Group

How To Start Your Own Gym: A Business Plan

The era of modernization and information technology has brought numerous changes in the lifestyle of modern people. Many people prefer to work from home, or they have a sedentary lifestyle, which makes them obese. At the very same time, everybody is into fitness these days. They prefer to stay in shape and have a healthy lifestyle.
To have a balance between the two people prefer to go to the gym. It seems like a common business in the times of today. However, opening a gym is not that easy, as it seems. There are various steps involved. Given below are some of the tips, which can assist in understanding these particular steps.

Tips On Starting The Gym

Before starting the gym, it is important to do some research and planning. The market is extremely lucrative, but it does not mean that it is for everyone. One in every six-person applies for a gym membership but some of the factors, which are important to consider before opening a gym, are as follows:

Fitness Certification

To improve the credibility, it is important to get the accreditation. Any of the following would be beneficial for the business:

  • Racquet and Sports Club Association
  • International Health
  • The American Council

It is a good idea to take the fitness certification. The most important thing is to have a little know-how of the industry before diving in. It is important to have a certain client base before actually starting the business.

Startup Finance

According to the opinion by experts, roughly $50,000 is necessary for setting up the gym. Therefore, it is important to understand that this much fund should be there or else it is necessary to find the startup finance from somewhere. It is also important to note that the startup cost varies from place to place. For example, a person opening a gym in the New York would require a $500,000 initial financing. Some areas might need a fewer cost to initiate the business.

Whatever is the case, there is a need to prepare a business plan. The U.S Small Business Administration website can assist in providing service for the business plans and the loans. It is important to have a well-organized and well-planned business plan to present it to the investors.

Location & Target Market

It is all about the location. The better the location, the greater are the chances of profitability and growth. The gym business can be successful if the location is perfect.

  • First of all, it is important to research the target market. Studying the demographics can help. It is important to find out where the target market resides. It is important to find a location for these people since they travel by foot, car, or public transport. The location has to be such that the gym is accessible for the target market.
  • There is a possibility of renting a certain place for the gym. The rental income becomes a part of the operational expenses so the research should be perfect for the location. The rental income is likely to vary with the location.
  • It is also important to get the permission from the property owner in writing if the business owner plans to make some changes in the layout of the space rented.

Buying The Equipment

A gym is incomplete without the right equipment, which can be very expensive.

  • Basic free weight equipment is necessary for the lifters, which include squat racks, deadlift mats, dumbbells and a lot more.
  • Cardio equipment is necessary for the gym which includes bike, treadmill, and rowing machines
  • Popular gym staples include leg press, chest fly, and triceps extension

Apart from all these equipment, it is important to arrange classes in the gym as it can result in a lot of profit. All these aspects are important to remember to have enough space in the gym.

Consulting A Legal Expert

There are many things which a common person who has the very general know-how of a certain business is not aware of. It is important to consult an expert before starting any the business. For example;

    • A person starting the business is likely to register for the Employer Identification Number. It is important to know about the local and the federal taxes.
    • Some gyms require having a staff, trained in the CPR. There might also be need of an emergency plan prepared by a physician
    • It is also important to know the municipal rules.
    • There is so much, which the business owner might not know, and that is where the expert or the consultant can guide. The consultants have in-depth knowledge in the area and can advise on the insurance matters or any other important matter of the business.

Hiring The Qualified People

To make the business a success, it is important to hire the best people. The business depends on the credentials of these people. Nowadays, many people work as freelancers or the independent contractors. Before hiring them, it is very important to check the credentials.

Starting The Business & Marketing

When everything is set, it is finally time to start the business. Before taking the final step, it is also important to consult with the municipal authorities about the layout requirements and complete them if they are missing.

Once the business is running, it is very important to invest in marketing and make the business popular among the masses. The era of modernization and information technology has bestowed the people of today with the power of the internet. It is very important to have a presence in the virtual world. In fact, many businesses are running in the virtual world only and do not need a physical presence but for gym having a physical presence is the ultimate priority.

Social media can play a huge role in the marketing of the gym and the best part it is cost effective and can be affordable for the business owner. There are various platforms, which are useful in getting an online presence.

For more tips on setting up your gym, consult the experts at Personal Trainer Port Coquitlam – Gym Coquitlam BC – Peak Synergy Fitness, found here:

Port Coquitlam Gym – Peak Synergy Fitness
2071 Kingsway Ave #704, Port Coquitlam, BC V3C 6N2
(604) 474-1838

By - Investment Group

Why You Should Visit Your North Fraser Dentist Every 6 Months

The dentist recommends that you visit every six months. Is this really necessary? The answer to this is a resounding yes. Whether you have perfect teeth or not, it just makes absolute sense to get your teeth checked twice a year. It’s the best way to check on your overall oral health, which will save you money in the long run because it’ll help you prevent serious oral and periodontal disease. If you’ve been hesitant about visiting your dentist, these five reasons should be enough to give you a good push.

1. It isn’t enough to just brush or floss.

Unfortunately, no matter how much you brush or floss your teeth, you still can’t get every single bit that you need to get. Brushing and flossing are the two best defenses you have to keep up your oral hygiene. However, bacteria can get to parts of your mouth that you can’t reach by brushing or flossing alone. Going to the dentist will guarantee that you get rid of bacteria that have been hiding in those hard-to-reach places. If these bacteria go untouched for weeks or months, they build up tartar, which is the leading cause of tooth decay. Once tartar has developed, you’ll need your dentist to get rid of them before they progress into periodontitis.

2. You need to keep your gums healthy.

“The best way to prevent (or catch) gum disease is to get regular dental cleanings,” urges local dentist clinic Only your dentist will have the proper tools, skills, and knowledge to remove decaying foods that have gotten stuck between your teeth and gums. While flossing can help do this, it can’t reach everything. Gum disease is one of the more serious conditions that your mouth can develop. If you left your gum disease untreated, you’d end up developing periodontitis as well—a condition that’ll be difficult and expensive to treat.

3. You should avoid bad breath at all times.

It happens occasionally, but for some, bad breath is a chronic condition caused by poor oral hygiene. Getting regular dental cleanings can prevent the development of chronic bad breath. This is the best way to prevent specks of foods from rotting in your mouth. When food has rotted in your mouth, it attracts bacteria that cause bad breath. Also, getting regular cleanings can also make your teeth look great. Never get embarrassed by yellowish or brownish teeth. You can eliminate that by having your teeth cleaned or even whitened at the dentists.

4. You can save money in the long run.

Corrective dental work is not cheap. Most of the time, you’ll need to go to a specialist to treat specific problems that might have developed due to lack of proper oral hygiene. Some of these problems may include cavities, root canals, crowns, and more. All of these cost money to treat; even getting your teeth pulled can cost a lot of money. If you start to notice that your teeth are hurting, chances are you’ve developed some teeth issues that will need dental work.

5. You need to do it for your overall health.

The health of your mouth is very critical to the overall health of your body. Believe it or not, poor oral hygiene can lead to other serious conditions such as heart disease, diabetic complications, respiratory issues, and even dementia. Going to the dentist twice a year is the first step you can take to making sure that your oral hygiene is up to par. It’s the first step to making sure that your overall health is not affected by the lack of care in your mouth. At least twice a year, you can leave the dentist office feeling that you’ve done something good for your oral health.

What are you waiting for? Visit a local dentist today to find out if you’re in need of treatment. We’d recommend starting off by visiting Cedar Ridge Dental. They’ll get you sorted out:

Maple Ridge Dentist – Cedar Ridge Dental
22195 Dewdney Trunk Rd, Maple Ridge, BC V2X 3H7
(604) 463-3931

By - Investment Group

How to Start a Business in Vancouver, Canada

Welcome to Invest North Fraser! You have just taken your first step to becoming one of the wealthy self-employed residents of Canada. Take control of and prioritize your life. With a flexible schedule you can make it to every baseball and soccer game your kids play. Tell your boss how you really feel and start your own Canadian home-based business.

Here you will find all the necessary tax incentives for starting a business in Canada, instructions on how to start a business and the type of business you should form.

Before you start your business, you will need to think long and hard about what business you want to set up and how. Don’t think about it too long. The number one reason people don’t succeed when they have a great idea is because they don’t do anything or they give a half-assed attempt to create something profitable. I’m not going to tell you how you can build an empire the lazy way because I haven’t managed to find something that actually works like that. If you find one, then please let me know. Through hard work, dedication, motivation and hunger someone can become very successful. So get yourself motivated and get ready to work harder than you ever have before. Start a business in a niche that you are passionate about. If you love hockey then open a shop selling hockey gear or build an online store. If you love cooking, then open a restaurant. This does not mean that an alcoholic should open a bar! Basically, if you are going to spend most of your time working, then it better be something you enjoy.

Now most people here would say right about now that the next step is to write a business plan. This is nonsense. First of all, “business plan” is such a loosly used term that it can mean different things and be written different ways. It can be long or short, it doesn’t really matter. It all depends on your business. It may or even may not have numbers or financial data. Basically, it is a general plan for how you will start and how you will grow your business. Who your target market is and how you will reach them, etc. Remember what I said about doing and not wasting your time thinking? Well, this falls under it. Only write a business plan if it will help get you something, like a loan. It’s not possible to completely plan a business anyway. There are infinite unpredictable variables that can increase costs, lower revenue, or completely destroy a business. The best way to learn is from experience. You can only get experience from doing. Therefore, go out there and do stuff!

So, now that you have a brilliant business idea and are motivated, keep your mouth shut! More competition will result in less money for you and you shouldn’t spend time running your mouth, but spend more time working to get your business set up. Next, head on down to your local government offices to register your business. Or just do it online if you live somewhere in civilization. Businesses are registered on a province/territory basis, so fees and laws will vary. There are three options for types of businesses you can register. Sole propieter, corporation and partnership. A sole propieter can have only one owner and it is taxed at the individual income tax bracket. A partnership has two or more owners. Taxes can vary depending on the type of partnership. There are many types of corporations, but they are all similar in regards to the fact that it is a separate taxable entity. All personal assets are kept separate from your corporation. If something happens at your place of business and you get sued then your personal assets (i.e. house, car, etc.) can’t be touched. This is very important. Start up businesses have been wrecked by a lawsuit that took everything, even the owner’s dog.

By - Investment Group

The basics of great customer retention strategies

Does your firm lose a lot of customers? As you know, gaining a new customer proves to be a lot more expensive than actually reselling to your existing ones. This makes customer retention strategies all the more important. The following four techniques should help you retain some of your customer base.

An excellent starting point is always to build up extraordinary customer service. Any of your staff that deal directly with customers should have adequate training in order to ensure they are professional at all times, courteous and considerate to your customers. This type of service improves loyalty in the long-term even if your products have flaws.

Don’t forget that your customers are often communicating to you what exactly they dislike. You should always keep open feedback loops to take on board what complaints and issues they have. These can come via questionnaires, surveys, web comments, etc. bring together all this information and analyze it frequently to identify changes you need to make. You want to identify which customer retention strategies, techniques or approaches will help reduce the amount of dissatisfaction.

  • Make better use of your IT systems. In particular, build up a business intelligence strategy centered around your CRM systems. These are normally used for managing customer relationships as your company grows. They can also be used for setting up loyalty programs, automatically sending out follow-up questionnaires, organizing special offers, etc. This level of service becomes crucial as your company grows and can be seen to be slightly less personal.Finally, build up a customer/company relationship through repeated sales. Simply by constantly sending to the same customer you are establishing a habit and relationship that can establish loyalty over the years. Using these customer retention strategies simply involves having better sales staff and making it as easy as possible for customers to purchase your product.
By - Investment Group

Primed for Investment and Ready to Welcome You.

This exceptional Vancouver area investment opportunity is more than beautiful mountains and green spaces. Located in British Columbia’s Lower Mainland, this thriving region, north of the Fraser River, is a wide open vista of investment opportunity.

Our communities Maple Ridge, Mission and Pitt Meadows have shifted from being the place to watch, to the place to be for investment, business and lifestyle.

With three communities working together to attract investment and create high value jobs, now is the time to make your move. Talk to us today about how your innovative ideas will contribute to our thriving regional economy.