By - Investment Group

How To Start Your Own Gym: A Business Plan

The era of modernization and information technology has brought numerous changes in the lifestyle of modern people. Many people prefer to work from home, or they have a sedentary lifestyle, which makes them obese. At the very same time, everybody is into fitness these days. They prefer to stay in shape and have a healthy lifestyle.
To have a balance between the two people prefer to go to the gym. It seems like a common business in the times of today. However, opening a gym is not that easy, as it seems. There are various steps involved. Given below are some of the tips, which can assist in understanding these particular steps.

Tips On Starting The Gym

Before starting the gym, it is important to do some research and planning. The market is extremely lucrative, but it does not mean that it is for everyone. One in every six-person applies for a gym membership but some of the factors, which are important to consider before opening a gym, are as follows:

Fitness Certification

To improve the credibility, it is important to get the accreditation. Any of the following would be beneficial for the business:

  • Racquet and Sports Club Association
  • International Health
  • The American Council

It is a good idea to take the fitness certification. The most important thing is to have a little know-how of the industry before diving in. It is important to have a certain client base before actually starting the business.

Startup Finance

According to the opinion by experts, roughly $50,000 is necessary for setting up the gym. Therefore, it is important to understand that this much fund should be there or else it is necessary to find the startup finance from somewhere. It is also important to note that the startup cost varies from place to place. For example, a person opening a gym in the New York would require a $500,000 initial financing. Some areas might need a fewer cost to initiate the business.

Whatever is the case, there is a need to prepare a business plan. The U.S Small Business Administration website can assist in providing service for the business plans and the loans. It is important to have a well-organized and well-planned business plan to present it to the investors.

Location & Target Market

It is all about the location. The better the location, the greater are the chances of profitability and growth. The gym business can be successful if the location is perfect.

  • First of all, it is important to research the target market. Studying the demographics can help. It is important to find out where the target market resides. It is important to find a location for these people since they travel by foot, car, or public transport. The location has to be such that the gym is accessible for the target market.
  • There is a possibility of renting a certain place for the gym. The rental income becomes a part of the operational expenses so the research should be perfect for the location. The rental income is likely to vary with the location.
  • It is also important to get the permission from the property owner in writing if the business owner plans to make some changes in the layout of the space rented.

Buying The Equipment

A gym is incomplete without the right equipment, which can be very expensive.

  • Basic free weight equipment is necessary for the lifters, which include squat racks, deadlift mats, dumbbells and a lot more.
  • Cardio equipment is necessary for the gym which includes bike, treadmill, and rowing machines
  • Popular gym staples include leg press, chest fly, and triceps extension

Apart from all these equipment, it is important to arrange classes in the gym as it can result in a lot of profit. All these aspects are important to remember to have enough space in the gym.

Consulting A Legal Expert

There are many things which a common person who has the very general know-how of a certain business is not aware of. It is important to consult an expert before starting any the business. For example;

    • A person starting the business is likely to register for the Employer Identification Number. It is important to know about the local and the federal taxes.
    • Some gyms require having a staff, trained in the CPR. There might also be need of an emergency plan prepared by a physician
    • It is also important to know the municipal rules.
    • There is so much, which the business owner might not know, and that is where the expert or the consultant can guide. The consultants have in-depth knowledge in the area and can advise on the insurance matters or any other important matter of the business.

Hiring The Qualified People

To make the business a success, it is important to hire the best people. The business depends on the credentials of these people. Nowadays, many people work as freelancers or the independent contractors. Before hiring them, it is very important to check the credentials.

Starting The Business & Marketing

When everything is set, it is finally time to start the business. Before taking the final step, it is also important to consult with the municipal authorities about the layout requirements and complete them if they are missing.

Once the business is running, it is very important to invest in marketing and make the business popular among the masses. The era of modernization and information technology has bestowed the people of today with the power of the internet. It is very important to have a presence in the virtual world. In fact, many businesses are running in the virtual world only and do not need a physical presence but for gym having a physical presence is the ultimate priority.

Social media can play a huge role in the marketing of the gym and the best part it is cost effective and can be affordable for the business owner. There are various platforms, which are useful in getting an online presence.


For more tips on setting up your gym, consult the experts at Personal Trainer Port Coquitlam – Gym Coquitlam BC – Peak Synergy Fitness, found here:

Port Coquitlam Gym – Peak Synergy Fitness
2071 Kingsway Ave #704, Port Coquitlam, BC V3C 6N2
(604) 474-1838